NEW YORK (MainStreet) — Big insurance companies are taking an “if you can’t beat ’em, join ’em” approach to the consumer insurance market, as Americans increasingly opt to buy life insurance not directly from insurers, but while shopping for toothpaste and toasters at Wal-Mart. That’s exactly why an insurance firm such as MetLife has joined forces with Wal-Mart — in effect, that’s where the buyers are. READ: Does a stay-at-home mom need life insurance? So says the Life organization in its annual Life Insurance Barometer Study...
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