Forty-seven Percent of U.S. Online Shoppers of Beauty and Personal Care Products Shop More Frequently in 2014 Versus Prior Year according to A.T. Kearney Study Prestige Beauty and Personal Care products have higher online shopper penetration (11 percent) than mass products (6 percent)Amazon is dominant with 73 percent of online Beauty and Personal Care shoppers followed by Wal-Mart (42 percent), and Sephora (35 percent)

A.T. Kearney Logo. Facebook Twitter Pinterest × A.T. Kearney Logo. CHICAGO, Dec. 16, 2014 /PRNewswire/ -- Today, A.T. Kearney released the results of its study "Beauty and the E-Commerce Beast: 2014 Edition," that lays out the results of a consumer survey of online Beauty and Personal Care shoppers. The research found that Beauty and Personal Care, an industry traditionally rooted in the ability to touch, smell, sample and experiment with products in stores is being played by a new set of rules. The results of the study are encouraging for some and may be threatening for others, but one thing is certain – e-commerce is now an integral part of the business of beauty....