(Source: AT Kearney Inc) 12 November 2014 (Chicago, IL)-Today, A.T. Kearney released the results of the study "Connected Consumers Are Not Created Equal: A Global Perspective." that is focused on better understanding today's connected consumers-Who are they? What motivates them? How do they move from connectivity to consumption and what are the implications for global brands and retailers? Based on the findings the study provides recommendations for retailers and brands. The research found that there are four important motivations for connected consumers across the globe: Interpersonal connection-73 percent of participants said that connecting with other people is a key motivation...
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